News of H&M’s decision to use CGI bodies with model’s heads attached to the image has repulsed me and as an adoring anorak of fashion am finding it difficult to see the raw beauty in the industry anymore.
H&M claim they are using such a technique as it shows off the garments better and that “This is not to be seen as conveying a specific ideal or body type, but merely a technique to show our garments.” Nicole Christine told ABC News.
As it now model season I feel it is important that FMA’s models and all of the rest of you guys are aware of such misleading imagery. As if the pressures put upon models isn’t bad enough in such a harsh industry H&M are now placing unrealisitc ideologies (desired thoughts) into the minds our vulnerable aspiring models and even the image conscious consumer.
The fashion industry is not shy to admit models are often used simply to add life and even realism to a garment and therefore this new technique of editing completely contradicts itself. As I mentioned in a previous post (feminism) women are loosing their identity and individuality more and more as the industry narrows the margins of an acceptable image and for me this move from H&M is a step too far. Stand against it!! Girls make sure you are always aware of how a photo shoot is going to edited before hand. Self respect is and always should be your number one priority, especially in such a fickle industry.